Monday, 1 July 2013
the purpose of a music video
In 1941 the new invention of ‘The
Panaoram Soundie’ came about and was popular in bars and clubs in America at
the time, it was a juke box which played short video clips to accompany music.
Then in 1956 the genre of music-centred films became popular and there was lots
of rock ‘n’ roll themed films, for example the Elvis Presley ones. In 1962
music shows such a Top of the pops
start up in the UK soon followed by Hullaballoo
and others in 1964 in the US. In 1970 the record company realised that
these shows were great for promoting the acts and their music so they started
to create promos. The first proper music video is considered to be Queen’s Bohemian Rhapsody in 1975.
Appearances on music shows was good
promotion for artists so record companies started to make pre recorded videos
of performances for them which meant them and their song was getting promotion.
In 1992 on MTV when they played music videos they started crediting the
directors and this was good promotion for them as well as the artist who's
music video was being played.
Different bands and artists are
marketed different ways, major artists like Britney Spears generally have a lot
of publicity and a polished image, this can be reflected in their big glossy
music videos which tend to have more dancers and special effects used in them.
Mainstream artists would most likely have their songs played on channels like
MTV Hits and 4 Music. Independent bands and artists don't usually have the
funding to make a big flashy music video and most of their videos are
performance videos, or videos with a lower budget with less effects and limited
locations, these videos are funded by their independent record lables. Self
produced artists release videos and music via the internet generally using
YouTube.
When an artist gets airplay, in
theory they get royalties, and if a artist decides to make a videos in theory
the same happens, it is in theory because it is hard to track the consumption
of a music video this is because of the many media outlets we have today, so
instead an estimate is made and the artist gets paid their royalties
accordingly this is why well known artists do better in the charts.
Music videos originally were just on TV shows such as Top of the Pops and
then channels like MTV who's purpose was to show music videos came about, now
there are lots of media outlets to watch music videos on, you can watch them on
the internet on sites like YouTube and Vivo you can download music videos from
itunes and watch them on your ipod, Ipad, computer or iphone. Music videos are
also shown on public screens, the pros to having so many outlets is that there
is a lot of variety but a con could be there may be less songs sold if you can
just watch the videos on YouTube and Vivo because it is the song for free
whenever you want.
Synergy is when a other companies
are allowed to use someone elses creations to sell things, an example of this
is Hannah Montana, it started as a TV show but brought out other products such
as music albums, perfumes, hair accessories, clothing, towels, cutlery, a film,
etc. with Hannah Montana on them, Disney benefits from this because it’s like
advertising for the show and also they get money because they own Hannah
Montana.
I think music videos are popular
because they can be entertaining and also help show meanings of songs, music
videos put images to go with the words which can help bring songs to life. I
also think music videos are popular because people like to see their favourite
bands as well as listen to them, it gives them more information about the band
and make fans feel closer to the artists.
Single Camera Techniques
The purpose of this essay is to explain the purpose of
single camera techniques and productions. I am writing this to understand the
features of single camera production.
The footage for single camera productions is shot by using only
one camera, by using just the one camera it creates a more realistic and
intimate feel for the audience as it gets more into the action and into the
scene. Using single camera is popular with directors as they get more control
of the shots whilst using just one camera. When using multiple cameras you can
be very limited to only a few sets as there sometimes isn’t enough room whereas
with single camera productions you can shoot anywhere. For single camera
productions whole scenes and parts of scenes need to be repeated many times so
that the director can capture it from all the needed angles, the repeating of
filming the scenes makes it more expensive if you don’t film it digitally
because film stock is expensive. Re-filming shots over again does have an advantage
for the actors though as it helps them get into character. With single camera
filming the lighting is easier to control because you are able to light each
shot. The lighting for single camera filming ads tone and style to scenes as it
is very intricate whereas some multi camera productions can look unrealistic as
the scenes can end up looking flat and unvaried as the light needs to be adequate
for each shot. When filming with single camera there is some amount of overlay
required for the shots to make sure the whole scene is captured, it also makes
sure it doesn’t have jumpy starts. Sometimes on single camera productions they
will use a second camera if the scene has a lot of dialog in it. Sound effects
can be added later as with all productions. With multi camera productions a lot
of them are able to have the mics visible and people can have individual mics,
but in single camera productions a lot of the time a central microphone will do
the job e.g. a boom mic. Post-production can take a long time for any
production because there is a lot of footage to look though that may not be in
the order needed for the narrative. Multi camera productions are able to be
edited live for example shows like The X
Factor because you can switch from camera to camera on a vision mixer. But
this is not possible for single camera productions and you have to do the
editing once the scene is filmed.
You must plan very carefully when producing a single camera
production , if you don’t get the shot you want you may have to get all the
cast and crew back together to do a re-shoot or if you don’t have enough money
may have to cut the scene out of the production. So that crew won’t have to
write handwritten notes on scripts shooting scripts will be produced for
production stages with any changes. Multi camera TV scripts are different for
example they use capitalised scene direction whereas single camera scripts look
more like film scripts. Things that go into building a story are characters,
plot, style and structure. Characters should be interesting and make the story
come to life, your plot will come together when you put your character and your
story together. You shouldn’t make things too easy for your character in the
plot, make them overcome something. Once you have the character and have
started to build the plot you can start to create the style, make sure not to
change the style part of the way through, stay with the style for the whole
story. Most stories have the same structure of the ‘start up’, which is when people are
getting drawn into the story and character, then the ‘spark’ when something
life changing happens to the character, then the ‘struggle’ which is the main
part of the plot which shouldn’t be easy for the character and finally
‘finishing off’ where in the climax of
the story is finishing off and the character is showing how they’ve changed or
what they’ve achieved. When building a scene you need to use the 5 P’s, People,
Place, Plot & Progression.
The most common genres with single camera dramas are;
·
Period – which are dramas set in the past, an
example of a period drama is Parade’s End.
·
Dramadoc – these are used to dramatise research
but are criticised because they ‘blur the boundaries’
·
Crime – crime dramas and thrillers focus on
criminals and authority figures, an example of a crime drama is Sherlock.
·
Horror – horrors use single camera to appear
more personal.
·
Comedy – an example of a comedy that uses single camera is The Office.
Single camera dramas can be in a
series, which Is a run of episodic programming that will eventually come to an
end. Serials do not run for a specific time but are continuas for example Eastenders. You can also have a single
drama which is a one off story told in an episode e.g. The Girl.
Narrative structures used for
single camera dramas are: Linear, which are when things have a beginning,
middle and an end; Non-Linear when things are told with flash back; Realist,
which may appear as being quite slow; and Anti- Realist which the audience know
is fictional. Open Endings, leave audience feeling irritated sometimes as they
may want to know what happens, and example of a film with an open ending is Inception. Closed endings, these offer
closure, an example of a film with a closed ending is War Horse.
Multi camera productions are done
when in films and television programmes it wouldn’t be possible to cover
everything that’s happening, they use this for sports events, concerts or live
competition shows. The advantages are that there are less reshoots, continuity
errors are less frequent, action doesn’t have to start and stop regularly and
you can broadcast live using a mixing
desk. There are disadvantages to multi camera productions like the
lighting can be hard as it must suit all the camera angles, the director has
very little control and locations are very limited.
Subscribe to:
Comments (Atom)